Game concept: viral game & artwork 
Friends of the Earth Netherlands 

 

Viral games are an ideal way to have a message reach a wide public. Visitors to the website play the game, and invite their friends and family to play the game themselves.
 

In ‘Save the Toad’ (Red de pad), players battle project developers who are trying to turn nature reserves into building sites. By using the toad’s long tongue to knock away the construction vehicles, players prevent the reserve’s devastation.